Super Bowl = Super Business ?

Super Bowl = Super Business ?

The Super Bowl is still a championship game, but the business side has been growing significantly for years.

By Thomas Grousson & Jonathan Champagne

The Super Bowl is THE opportunity for TV channels to make money.

$4 million was the price of a 30 second ad during the 2014 Super Bowl. And the cost has increased by more than 50% since 2007.

Despite the cost, the biggest international brands struggle to place their commercials.

Altogether, ads represent more than $250 million for the TV channel broadcasting the game. Almost 70 different ads are broadcast representing about 50 minutes of the Super Bowl.

“The best thing about the Super Bowl is the ads.”  bbc.com

In fact, one quarter of the people who watch the game are only focused on the ads. Nearly half of women watching the game tune in for commercials.

But another crucial ingredient to a successful Super Bowl is the show on and around the field. Out of 4 hours and 30 minutes of broadcast time, only one hour is devoted to active game time.

The halftime show, which lasts 30 minutes instead of 15 minutes in a regular game, is utterly spectacular with unbelievable special effects, a temporary stage and a huge concert featuring famous singers like The Black Eyed Peas, Janet Jackson or even Bruno Mars. Not surprisingly, the TV audience increases by 20% during halftime.

Even the National Football League (NFL) earns a lot of money.  The average price for a seat during the 2014 matchup was $3,000, although some people spent up to $300,000.

Moreover, a lot of food is eaten during the game, which makes Super Bowl day the second most important one for food consumption after Thanksgiving. For example, inside the sports arena and during the Super Bowl, 1.25 billion chicken wings, 2,000 Kgs of hot dogs, 1,000 nut boxes and 11 million pounds of crisps are eaten up.

Did you know?

The NFL earns $7 billion per year by selling TV rights.

The Super Bowl is broadcast in 182 countries.

It has never snowed during a Super Bowl and 2007 was the first time it rained.

Players on the winning team get a bonus of $92,000 while the losing team gets half that amount.

In the USA, more parties are organized for the Super Bowl than for New Year’s Eve.

The trophy given to the winning team is called the “Vince Lombardi” in tribute to the famous coach of the Green Bay Packers.

Tickets to the 1967 Super Bowl cost only $6 to $12.